New Zealanders enjoyed slightly more new local television content last year but less local content in prime time.
The Local Content Report, a study of local content on mainstream channels that NZ On Air has prepared since 1989, shows relatively steady levels of local content in a challenging economic environment.
The Local Content Report looks at the amount of locally produced content by genre on seven free-to-air channels. Since the report began local content has increased 468%.
Key findings for 2016 were:
NZ On Air funded content accounts for a relatively small portion of local content overall because the agency does not invest in the high volume genres of Sports, News and most Current Affairs. These genre account for 45% of the local content in TV schedules.
In 2016 NZ On Air funded content was 15% of all local content broadcast, up 1% from 2015.
“At a time when viewers have more choice than ever it is good to see local content continuing to hold its own in TV schedules. Local programming is as good as anything in the world, and ensures New Zealanders see and hear themselves, their stories and issues,” said NZ On Air Chief Executive Jane Wrightson.
The full Local Content Report 2016 is available below.
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