AllTracks.co.nz - Regularly updated selections of great music from New Zealand available as live embedded playlists on YouTube Spotify and Soundcloud. Curated by artists and industry experts who know and love their genre.
AllTracks is a new initiative from NZ On Air to make great music from New Zealand more accessible to online audiences.
'We have a wealth of amazing musical talent in this country and we know that people are increasingly going online to listen to music' says Sarah Crowe, Assistant Music Manager of NZ On Air who initiated the site.
Alltracks.co.nz acts as a portal to genre playlists of New Zealand music on Spotify, YouTube and Soundcloud. The playlists are curated by artists, radio DJs, music experts and tastemakers who are all passionate about their genre and will regularly update their playlists.
The playlists are split into seven broad genres: Folk & Country, Dance & Electronic, Alt & Indie, Pop, Reggae & Roots, Hip hop & RnB and Rock & Metal. Promoting songs through a particular genre has proven to be an effective way to target specific audiences on streaming services and it is a universal way people search for and discover music.
This means you can head to AllTracks.co.nz and listen to a whole lot of specially curated New Zealand music on whatever platform works best for you!
'Today we take our music with us everywhere in our pockets. And we all have different tastes. Our genre playlists mean you can discover and enjoy great NZ music without the need to create your own playlist. This is about making it easy to find the kind of NZ music you like.' says NZ On Air Music Manager Brendan Smyth.
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The AllTracks curators will change from time to time, however the genre playlists are currently being curated by the following artists, tastemakers and experts:
Pop - Jamie McDell
Alt & Indie - Charlotte Ryan
Reggae & Roots - Barnaby Weir
Rock & Metal - Bryce Casey
Hip Hop & RnB - DJ Manchoo
Dance & Electronic - Dan Aux
Folk & Country - RDU
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